The investment varies based on location and store format, typically ranging from ₹1.75-2.5 Cr. This covers the Live Laundry Studio setup, state-of-the-art equipment, initial marketing, and the franchise fee.

The TLH model is designed for rapid stabilization. Most franchise partners achieve operational break-even within approximately 6 months, subject to location performance and execution discipline.

It means the business is built to run on SOPs (Standard Operating Procedures) rather than individual dependencies. We provide the playbook, training, and audits so the store operates at a premium standard even if you are not physically present daily.

It is a transparent store layout where customers can see their garments being processed. This \"open-kitchen\" approach builds immense trust, reduces disputes regarding garment handling, and significantly increases walk-in and repeat business.

Our target ROI of 14% is based on optimized operating costs and our premium positioning, which allows for higher margins compared to price-driven local competitors. Detailed unit economics are shared during our second-stage discovery call.

No. We look for partners with business acumen and a commitment to quality. We provide end-to-end training for your staff and management team, along with ongoing operational audits to maintain standards.

No. Unlike retail, this is a service business with zero inventory management. You do not stock products that might expire or go out of fashion, which ensures a lean balance sheet and minimal working capital risk.

Our model is built on reaching a critical mass of ~2,000 active customers.

• The Math: At a conservative Average Order Value (AOV) of ₹150, 2,000 customers stabilize the operational costs.
• The Lever: In Tier-1 catchments (Mumbai/Hyderabad), AOVs often trend toward ₹200–₹250 due to high-value items like bridal wear and sneakers. At a ₹250 AOV, your customer acquisition target for breakeven drops by 40%, significantly de-risking the first 6 months.

The initial marketing spend is factored into your setup cost. We don't just give you a brand; we provide a pre-budgeted Launch Playbook designed to acquire these initial 2,000 customers through hyper-local digital targeting and catchment-specific activations.

Every store operates under a standardized Liability & Claims Policy. We provide the SOPs for \"Pre-Processing Inspection\" to identify pre-existing damage. In the rare event of damage caused by our process, the liability is usually capped at a multiple of the service fee or a specific amount (as per industry standards), and we guide you on getting Business Liability Insurance to protect your P&L from high-value claims.

• Unlike a restaurant or retail store where 20-30% of capital is locked in perishables or \"dead stock,\" TLH is a pure service-to-cash model.
• Your capital stays liquid.
• You pay for consumables (chemicals/packaging) only as you generate revenue.

Yes. For smart investors, the real ROI is in the \"Cluster Model.\" Once your first unit hits the 6-month breakeven, our system is designed to allow you to open \"Spoke\" units that feed into your existing high-capacity Studio, maximizing your ROI on the initial equipment investment.